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Market Research Guide - LSC-North Harris

 

Starting Point

  1. Think about your topic and what are you trying to answer.  Terms? People? Organizations? Places? Objects?
  2. List terms that best represent the main concepts of your topic. 
    • name of a company/competitor: Frito Lay
    • name of a product/brand: Lays Potato Chips
    • industry: 311919 "other snack food manufacturing"
    • demographics (to help you determine location/marketing stragety for your product) 

Research Databases

Find company contact information, and company reports (filings, key facts, employees, major products, revenue, SWOT, top competitors, locations, subsidiaries). Use your 14-digit library barcode number for off-campus access (the number is on the back of your student ID).  Don't have an ID? Get one from the library. Distance students can fill out the online request form.

Find Company Reports

Find News Articles and Additional Databasases

For additional business databases see Research Databases: Business

 

Reference Books

Located on the third floor of the library.

Find Company Information

  • D&B Regional Business Directory - Houston Area REF HG 4058 .A33 2011
  • Hoover's Handbook of American Business REF HG4057 .A28617
  • Thomas Register of American Manufacturers REF T 12 .T6 2000 or search the company's website to find companies that manufacture products; web version requires free registration

Find Trade Associations

  • Encyclopedia of Associations REF HS17 .G334 - includes contact information including Web site addresses

Texas Demographics

  • Profiles of Texas REF HT 123 .5 .TU 2010U.S.

 

Demographics and Additional Statistical Information

Identify your potential customers by location.  Learn basic demographic information to target your marketing campaing.
 

ZIP Codes in North Houston and Montgomery County:

  • Aldine-North Loop-Greenspoint 77016, 022, 026, 028, 032, 037, 038, 039, 050, 060, 073, 076, 078, 086, 088, 091, 093, 396
  • FM 1960-Spring-Klein 77014, 066, 067, 068, 090, 373, 379, 388, 389
  • Humble-Atascocita-Northeast 77336, 337, 338, 346, 347, 357, 358, 365, 372, 390, 391, 396 
  • Northwest-Cy-Fair 77040, 041, 064, 065, 069, 070, 095, 429, 433, 447, 484
  • Tomball-Magnolia 77353, 354, 355, 362, 375
  • South Montgomery County 77380, 381, 382, 384, 385, 386
  • North Montgomery County -- 77301, 302, 303, 304, 305, 306, 327, 328, 333, 356, 378

 

Additional Resources

Survey Tool

  • Zoomerang Free Surveys - requires free registration for basic membership, but allows you to create free online surveys
Government Information

Industry Classification Codes

Citation Help

  1. Keep track of all of the information and sources you used during your research.
  2. Ask your professor about the required citation style.
  3. Consult Citation Help Guide from LSC-North Harris Library to help you construct your citations.

Each citation should answer the questions:

  • Who wrote the material you are using?
  • What did the author(s) entitle the piece he/she/they wrote?
  • Where and when was it published (for a book, what city; for an article, which periodical)?
  • If it's an article or a chapter, what pages is your source on?

Search all North Harris Library research guides:

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