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Major Company Research Guide - LSC-North Harris

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  This page is used by Professor Clark's Marketing students.

Starting Point

  1. Think about your topic and what are you trying to answer.  Terms? People? Organizations? Places? Objects?
  2. List terms that best represent the main concepts of your topic.  
    • (company) Frito Lay
    • (company and brand) Frito Lay and Lays Potato Chips
    • (industry) airlines in the United States, 311919 "other snack food manufacturing"
    • (current topic) recession, unemployment, downsizing, layoffs

Research Databases

Find e-books, streaming videos, and articles from magazines, newspapers, and journals. Use your 14-digit library barcode number for off-campus access (the number is on the back of your student ID).  Don't have an ID? Get one from the library. Distance students can fill out the online request form.

Additional Databases:

 

See Research Databases: Business for additional resources.

Web Sites

Government Information
Business and Association Directories
 
National

Business News

 

  

Citation Help

  1. Keep track of all of the information and sources you used during your research.
  2. Ask your professor about the required citation style.
  3. Consult Citation Help Guide from LSC-North Harris Library to help you construct your citations.

Each citation should answer the questions:

  • Who wrote the material you are using?
  • What did the author(s) entitle the piece he/she/they wrote?
  • Where and when was it published (for a book, what city; for an article, which periodical)?
  • If it's an article or a chapter, what pages is your source on?

   
281.618.5707
 
nhref@LoneStar.edu

 
281.901.0285

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