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Market Research Guide - LSC-North Harris

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  1. Think about your topic and what are you trying to answer.  Terms? People? Organizations? Places? Objects?
  2. List terms that best represent the main concepts of your topic.
  • name of a company/competitor: Frito Lay
  • name of a product/brand: Lays Potato Chips
  • industry: 311919 "other snack food manufacturing"
  • demographics (to help you determine location/marketing stragety for your product)

Find company contact information, and company reports (filings, key facts, employees, major products, revenue, SWOT, top competitors, locations, subsidiaries).

Business Source Complete  Find company and industry reports. Video Tutorial

 Contains thousands of articles on almost all subjects. (Video Tutorial)

US Major Dailies

LexisNexis Academic

Newsbank with Houston Chronicle

For additional business databases see Research Databases: Business

Use your 14-digit library barcode number for off-campus access (the number is on the back of your student ID).  Don't have an ID? Get one from the library. Distance students can fill out the online request form.

Identify your potential customers by location.  Learn basic demographic information to target your marketing campaing.

ZIP Codes in North Houston and Montgomery County:

  • Aldine-North Loop-Greenspoint —77016, 022, 026, 028, 032, 037, 038, 039, 050, 060, 073, 076, 078, 086, 088, 091, 093, 396
  • FM 1960-Spring-Klein —77014, 066, 067, 068, 090, 373, 379, 388, 389
  • Humble-Atascocita-Northeast —77336, 337, 338, 346, 347, 357, 358, 365, 372, 390, 391, 396
  • Northwest-Cy-Fair —77040, 041, 064, 065, 069, 070, 095, 429, 433, 447, 484
  • Tomball-Magnolia —77353, 354, 355, 362, 375
  • South Montgomery County —77380, 381, 382, 384, 385, 386
  • North Montgomery County -- 77301, 302, 303, 304, 305, 306, 327, 328, 333, 356, 378



eBook CollectionMulti-subject electronic book collection (Video tutorial)

Physical Books

Library Catalog to search for books.

  1. Enter search terms.
  2. Browse search results and click on the title to view the detailed item record.
  3. Scroll to the bottom for availability, collection, location, and call number.
  4. To find the book on the shelf you will need the complete call number.
  • To request a book from another location, click "Place Hold" then type in your library barcode number and your PIN.

Library Catalog Video Tutorials

Additional Government Information

Industry Classification Codes


  • Forbes Lists (free web) - ranked lists of people, companies, and industries from Forbes magazine
  • Fortune rankings (free web) - ranked lists of people, companies, and industries from Fortune magazine

Citation Help

  1. Keep track of all of the information and sources you used during your research.
  2. Ask your professor about the required citation style.
  3. Consult Citation Help Guide from LSC-North Harris Library to help you construct your citations.

Each citation should answer the questions:

  • Who wrote the material you are using?
  • What did the author(s) entitle the piece he/she/they wrote?
  • Where and when was it published (for a book, what city; for an article, which periodical)?
  • If it's an article or a chapter, what pages is your source on?



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