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The Digital Marketing Intelligence Center, housed in the Office of Public Relations and Marketing Communications at Lone Star College-Montgomery, is a creative suite enabling faculty, staff and students to monitor millions of online conversations about organizations, brands, products and services, in addition to the college’s social media channels and digital marketing campaigns. The center has six large display screens showcasing real time data and conversations across the web, similar to a small network operations center. A graphic display summarizing real time social media content conveys sentiment, share of voice, trend information, geolocation data and more. In addition to marketing support, the center offers educational and research opportunities to faculty and students.