North Harris College was recently honored for excellence in Generational Marketing by the Learning Resources Network (LERN), an international association in lifelong learning. LERN members offer hundreds of exemplary programs annually, as well as exceptional ideas for marketing, community service, and brochure and web page design. North Harris College is being recognized for design elements in its CETimes brochures, banners, postcards and ads targeting Generation X students. All promotional media used photographs of real students instead of stock photography. The submission was sent by Robert Bars, North Harris College’s manager of marketing communications.
LERN’s primary criterion in selecting exemplary programs was the quality of being at the leading edge of the field of lifelong learning. In addition, the following criteria are considered: originality, innovation, appropriateness and adaptability as a model for other programs, ease of replication, and measurable outcomes. Julie Coates, vice president of information services for LERN, said that this year’s award nominees were among the highest quality ever submitted. Coates also noted that there were more winners selected this year than in any previous year, due to the excellence in quality of the nominations. North Harris College‘s program was selected from a field of more than 100 entries from four countries.
Learning Resources Network will feature the North Harris College award on the LERN Web site at www.lern.org as well as in the LERN Magazine and newsletters. For additional information, please contact firstname.lastname@example.org or 1-800-678-5376.
North Harris College is located at 2700 W.W. Thorne Drive, one-half mile south of FM 1960 East, between Aldine-Westfield and Hardy Roads. Registration for summer 2007 classes is now in progress. For more information about the college, call 281.618.5400 or visit northharris.lonestar.edu
NHMCCD, among the five largest and fastest growing community colleges in Texas, comprise, Cy-Fair College, Kingwood College, Montgomery College, North Harris College, Tomball College, six satellite centers, and The University Center.
FOR IMMEDIATE RELEASE 03/30/2007