The Forest of Rhetoric: silva rhetoricae:"This online rhetoric, provided by Dr. Gideon Burton of Brigham Young University, is a guide to the terms of classical and renaissance rhetoric. . . .This site is intended to help beginners, as well as experts, make sense of rhetoric, both on the small scale (definitions and examples of specific terms) and on the large scale (the purposes of rhetoric, the patterns into which it has fallen historically as it has been taught and practiced for 2000+ years)."
Rational Appeal: "Logos translates into 'word' or 'reason.' In rhetoric, logos refers to systems of reasoning." Daniel Kies: College of DuPage.
The Emotional Appeal:"Pathos, also called the pathetic or emotional appeals, persuades audiences by using emotions (Lanham 74)." Daniel Kies: College of DuPage.
Ethical Appeal:"Aristotle defined ethos as the credibility or trustworthiness that the author establishes in his/her writing." Daniel Kies: College of DuPage.