The Houston Chapter of the American Marketing Association awarded Lone Star College with three Crystal Awards for excellence in marketing and communications.
The Crystal Awards recognize Houston’s best marketing work among organizations, businesses and advertising agencies.
“Lone Star College is delighted to be recognized by this respected organization,” said Emily deMilliano, LSC executive director of marketing. “The marketing/communications department has many talented individuals who work very hard at making sure Lone Star College is communicating its message in an efficient and professional manner.”
LSC received Crystal Awards for: best newsletter-print (Star newsletter, fall 2014), best illustration (Metal Bookmark Promo Item) and best nonprofit website (LoneStar.edu). In addition to the awards, LSC was a finalist in a number of other categories including advertising-magazine campaign, advertising radio campaign, advertising TV-single, product or service brochure, product or service catalog, website-most improved, and online marketing across two or more unique mediums.
“For many of our students, LoneStar.edu is their first experience with the college and it’s important that experience is a positive one,” said John King, LSC executive director, digital services. “Being recognized as having the best nonprofit website validates the hard work our team does in helping those students succeed.”
Entries were judged on the challenge, objectives strategy, message alignment and results. The judges evaluated more than 360 entries in 63 categories. This year’s contest judges commented that the winners of this year’s awards wowed the judges with their ability to show how their projects and campaigns affected their results.
Lone Star College was awarded three Crystal Awards for excellence by
the Houston Chapter of the American Marketing.
A portion of the proceeds from the Crystal Awards goes to AMA Houston Gives Back, the chapter’s philanthropic arm that provides grants for qualified marketing-related endeavors of local non-profit organizations, helping them to better serve their communities.
Lone Star College has been opening doors to a better community for more than 40 years. Founded in 1973, LSC remains steadfast in its commitment to student success and credential completion. Today, with almost 83,000 students in credit classes, and a total enrollment of more than 95,000, Lone Star College is the largest institution of higher education in the Houston area and one of the fastest-growing community colleges in the nation. Stephen C. Head, Ph.D., is the chancellor of LSC, which consists of six colleges including LSC-CyFair, LSC-Kingwood, LSC-Montgomery, LSC-North Harris, LSC-Tomball and LSC-University Park, seven centers, LSC-University Center at Montgomery, LSC-University Center at University Park, Lone Star Corporate College, and LSC-Online.