Business Administration Certificate Level II: Marketing SpecializationCertificate


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Program Pathway

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First Year

First Semester Courses 15 Credits
BCIS 1305 Business Computer Applications 3
BUSI 1301 Business Principles 3
BMGT 1327 Principles of Management 3
HRPO 1311 Human Relations 3
EDUC 1300 Learning Framework: 1st Year Experience 3
Second Semester Courses 12 Credits
BMGT 1309 Information and Project Management 3
BMGT 2303 Problem Solving and Decision Making 3
MRKG 1311 Principles of Marketing 3
MRKG 1302 Principles of Retailing 3
Third Semester Courses 6 Credits
MRKG 1301 Customer Relationship Management 3
MRKG 2333 Principles of Selling 3

Second Year

First Semester Courses 9 Credits
MRKG 2312 e-Commerce Marketing 3
MRKG 2348 Marketing Research & Strategies 3
MRKG 2349 Advertising & Sales Promotion 3
TOTAL Credit Hours for Business Administration Certificate II - Marketing Specialization: 42 Credits


  1. Capstone Course

This certificate can be stacked and earned credits can be applied toward a Business Administration AAS Degree: Marketing Specialization.


Program Details

The Business Administration program prepares a diverse group of students to succeed as future managers and leaders within the local communities. The program supports students' needs to acquire skills that will allow them to establish a career and/or become more productive in their current organizations.  We are particularly committed to helping students become professionals who are capable of thinking critically, working in teams, utilizing technology, performing research, making decisions, and communicating effectively in a global economy.

The Business Administration program emphasizes developing varied skills for a range of jobs, from entry-level work in business to movement into management. With a business administration background students can apply to almost any industry. Every organization needs people with management skills, which means that the types of careers a student can pursue are virtually unlimited.

  • The program is focused on management and operational skills that are crucial to running a business.
  • It is designed to help students develop adaptability and competency in areas including: leadership, management, marketing, human resources, interpersonal communications, e-Commerce, e-Marketing, finance, project management, and sales.

The AAS in Business Administration will most commonly transfer into a Bachelor of Applied Arts and Sciences degree program at several four-year universities. Contact an advisor or business faculty for specific information or to obtain the recommended sequencing of courses.

Graduation requirement

All students graduating with an AAS or level II certificate must complete LSCS Student Success Initiative (SSI) requirements. To determine your SSI status, see a college advisor.

The general education core will transfer to a variety of colleges and universities, and the degree will transfer in whole to some universities. Through articulation, some students may have earned college credit while in high school. Contact a counselor, division advisor, or faculty member at any college for specific information about articulation and to obtain the recommended sequencing of courses.

For careers and median salaries, visit Career Star for more information.

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