A minimum of four weeks is needed to write press releases or promote an event. Six weeks is preferred.
Promotion of Events & Speakers
All events or programs that need to be promoted must first be submitted electronically. Download a publicity request form at LoneStar.edu/Kingwood-Relations-Forms and email it to Roycelyn Bastian, communications manager, at KC-CollegeRelations@LoneStar.edu. Please make sure that the form is received preferably six weeks in advance. This will allow for proper media scheduling, interviewing, and other necessary arrangements to properly promote the event. For further clarification, contact Roycelyn Bastian for guidance. Please adhere to these procedures and do not contact media outlets directly.
The College Relations Department will do everything possible to promote the event/speaker. However, the department cannot guarantee that the event/speaker will appear in area newspapers. The department will attempt to submit photos and cutlines (information identifying the photo) in the absence of information.
If an article should be submitted, first think about news interest. Is this information something that the community will want to know? Second, is it something that the newspapers will want to print? Remember, what someone believes is newsworthy may not be to media outlets. And finally, requests to take photos of students in classrooms are encouraged if they’re doing something visually appealing. The College Relations Department receives numerous requests, but often newspapers will not print photos because they do not have mass appeal. Please consider action shots of students doing something unusual as these make better photos and increase the possibility of them being printed. If photos identify a student, that student must sign a model release form. Download a model release at LoneStar.edu/Kingwood-Relations-Forms and email it to KC-CollegeRelations@LoneStar.edu.
Television monitors are located in each building on campus. To advertise an event or program, email Designs In Print at KW-Designs-in-Print@lonestar.edu to request a flier. Once created, College Relations will post the flier on the monitors. Please submit the request as soon as the details are set.
Contact the coordinator of rooms and facilities, at 281.312.1414.
Promoting Internal Events
The communications manager typically promotes events/speakers that have been highlighted in LSC-Kingwood’s Calendar of Events. Check the online calendar at LSC-Kingwood Events and email KC-CollegeRelations@LoneStar.edu if the information has changed. If a poster or other printed documents to promote the event are required, please send the necessary information (who, what, when, where, why), including photos, to Pam Clarke in Designs in Print. She and the interns will design an appropriate poster and will forward it to the manager of web content and design to display on campus-wide electronic monitors. Contact Pam Clarke at KW-Designs-in-Print@lonestar.edu or 281.312.1450. Please be advised that designs for the hallway monitors require a two-week lead time.
Events & Calendar Submissions
Email all upcoming events (Sept. 1–Aug. 31) to KC-CollegeRelations@LoneStar.edu before May 1 each year to be included in the print calendar. Once the calendar is printed, the department will advertise submitted events on the online calendar and LED signs.
LED Signs: Kingwood Drive & Courtyard
Submit events to KC-CollegeRelations@LoneStar.edu. Only community events are published on the Kingwood Drive LED sign. All events (internal and external) are posted on the courtyard LED sign.
To request program slicks, contact Amy Cooper, director of workforce education marketing, at 832.813.6891 or Amy.F.Cooper@LoneStar.edu.
Campus-Wide Emails From College Relations
At times, it is important for College Relations to send out campus-wide emails to inform faculty, staff, and students of various events or issues. These are sent by Henry Garcia, MA, APR executive director of college relations; Roycelyn Bastian, communications manager; or Argelia Maldonado, media and publications coordinator. Due to a high volume of emails sent to students and staff, the College Relations Department limits the numbers of emails/announcements distributed. As a result, all events are sent once a week via the publication, “The Happenings.”
The LSC-Kingwood “Happenings” is a comprehensive two-week calendar of upcoming campus events produced by Argelia Maldonado, media and publications coordinator, and emailed to all students and employees each week. Event information for this email blast is taken directly from the campus calendar maintained by College Relations. To ensure your event is included, please make sure it is listed on the campus calendar by submitting it to KC-CollegeRelations@LoneStar.edu at least two weeks prior. For more information about the weekly “Happenings” blast, contact Argelia Maldonado at 281.312.1621 or Argelia.Maldonado@lonestar.edu.