Guide to College Relations
College Relations developed policies and procedures to provide departments with optimal programs and services. This guide will help answer commonly asked questions on media, video, advertising, web, social media, and promotional efforts.
The College Relations Department develops programs and services that focus on six key areas: internal and external communications, media relations, creative services, digital and social media, and special events. The departmentís strategic goal is to create effective Internal and External Systems of Communication for all college stakeholders.
This document is intended to guide requests so that the department may better serve the campus. Please call the College Relations Department at 281.312.1621 for further assistance.
This Guide is Divided into the Following Sub-Sections:
- Media Relations
- Creative Services
- Digital & Social Media
- Designs in Print
- Promo Items & Special Events
LSC-Kingwood College Relations
Armando Galvan Cruces
Director, College Relations
Armando Galvan Cruces is the Director, College Relations at Lone Star College-Kingwood. He provides leadership to the department; while coordinating communications, training, and implementation of Communications and Media strategies. He is a dynamic administrator, communicator, financial educator, and adjunct instructor who started his career in higher education and non-profit organizations in the Rio Grande Valley area.
He served as the Assistant Director for Marketing and CreationStation, providing leadership and guidance to create agile Marketing Strategies at the University of Houston-Student Centers. Before joining the University of Houston, he served as Student Life Coordinator for Houston Community College-Southeast College, where he managed the Student Life Center facility, activities, and programs. During his tenure as a Financial Coach at Houston Community College (HCC), he spearheaded the implementation of programs that engage students with resources designed to help close basic-need gaps and make positive steps toward financial security. Most notably, he served as a team lead for the HCC Food Scholarship, an evidence-based, food-insecurity initiative in partnership with the Houston Food Bank and Hope Center for College, Community and Justice. He worked at the Valley Initiative for Development and Advancement as a Budget Analyst overseeing allocation of funds for programs empowering communities to access higher education. Prior to this, Armando served as a Community Engagement Data Analyst at the University of Texas-Pan American.
Armando is the recipient of the HCC Chancellorís Excellence and Financial Aid Service Excellence Awards. He holds a Masters of Business Administration from the University of Texas Rio Grande Valley and a Bachelors of Business Administration in Finance from the University of Texas-Pan American.
LSC-Kingwood Communications and Marketing
Marcy Young is the Communications Manager in the Department of College Relations. Young spent 12 years as a Television News Producer, working in top ten markets including Washington, D.C. and Houston. She received Texas AP Broadcaster Awards for Best Morning Newscast and Best Morning Newscast (2nd Place), a Lone Star Emmy for Best Morning Newscast, and was part of award-winning team coverage during Hurricane Ike and other major news events. She graduated Magna Cum Laude from Texas State University with a Bachelor of Arts Degree in both Mass Communications and Modern Languages (Spanish). Young oversees internal and external communications and is the liaison between the campus, the community and the media.
Coordinator II, College Relations
Argelia Maldonado started her career at LSC-Kingwood as the part-time college relations coordinator from 2010-2014. She returned to the college in November 2020 as the full-time media and publications coordinator. Maldonado's responsibilities include overseeing daily and some long-term operations of the assigned area, managing the College Relationsí budget, social media, supplying promotional items, coordinating special events, monitoring and controlling resources such as office supplies and equipment needed within the department. She is fluent in Spanish and holds a bachelorís degree in Business Administration from the University of Guadalajara, Mexico. Maldonado has a strong financial background in her previous jobs at several banks, as manager at Hertz car rental, and 10 years working for American Airlines as a supervisor and administrative assistant.
LSC-Kingwood Creative Services
Manager, Creative Services
Jason Watson is the manager of Creative Services, a department under College Relations. A former student of Lone Star College and graduate of Texas A&M University, Watson oversees digital marketing, graphic design, video production, audio recording, photography, and all large format print projects associated with LSC-Kingwood. Through his creative direction, his team has won more than 40 nationally recognized awards since 2015.
Graphic Designer, Designs-in-Print
Pam Clarke has a long history at LSC-Kingwood. As a student, she completed the digital publishing program and worked for several years to gain industry experience. With those skills, Clarke returned to LSC-Kingwood as the Designs in Print manager. For more than 20 years, she has mentored students as they gained real-world career experience by creating promotions and publications for campus programs and events. Clarke is also an adjunct professor in the Visual Communication department. Graphic design is a second career as she holds degrees in geology/geophysics. Clarke earned a bachelorís degree from State University College of New York at Geneseo and a masterís degree from the University of Iowa.
Jose Vela Jr.
Video Production Specialist
Jose Vela Jr. is the video producer for Creative Services. He was appointed to this position in 2014. Vela has more than 10 years of experience in video production and filmmaking. He holds a Bachelor of Arts degree in Communication with a Media Emphasis from Texas A&M University-Corpus Christi. In his time with the Creative Services team, Vela has won multiple accolades for his work, including a Silver Telly Award for his documentary on the effects of Hurricane Harvey on LSC-Kingwood.
Taylor Anderson is the graphic designer for the Creative Services department. With nearly a decade of experience in graphic and multimedia design, the four-time Lone Star College alumnus has won multiple awards for her work with the department. She has also served as co-advisor for several student clubs, including award-winning campus newspaper the Howler, assisting students developing their creative skills. In addition to holding a certification in social marketing through Hootsuite, Anderson graduated with a Bachelor of Arts degree in Graphic Design and Media Arts from Southern New Hampshire University in 2021.
Diana Sorensen is the photographer for Creative Services. Originally from Buenos Aires, Argentina, she studied secondary education teaching. Sorensen earned a Desktop Publishing certificate, an associate of arts degree, and an Associate of Applied Science degree in Visual Communications-Graphic Design from North Harris Montgomery Community College District. Sorensen has worked as the college photographer since 2002.
Alexis Ruiz Alvarado
Video Production Intern
Alexis Ruiz Alvarado is the intern assistant video producer for the Creative Services department. He joined the college department in the spring semester of 2019 with almost a decade of experience as a video producer. With the Creative Services department, Ruiz has developed several promotional videos for the college and documented guest speakers who have visited the campus. Ruiz is a current student in the Visual Communication Video and Post-Production Track and plans to graduate in 2023.