College Relations developed policies and procedures to provide departments with optimal programs and services. This guide will help answer commonly asked questions on media, video, advertising, web, social media, and promotional efforts.
The College Relations Department develops programs and services that focus on six key areas: internal and external communications, media relations, creative services, digital and social media, and special events. The departmentís strategic goal is to create effective Internal and External Systems of Communication for all college stakeholders.
This document is intended to guide requests so that the department may better serve the campus. Please call the College Relations Department at 281.312.1621 for further assistance.
Note: Lone Star College will implement a new Service Now (SNOW) program for Marketing and Communications. This initiative will aid to streamline all marketing and advertising needs at LSC-Kingwood and other campuses within the system. College Relations will release additional information on this endeavor soon.
This Guide is Divided into the Following Sub Sections
Henry Garcia, MA, APR, is the executive director of the college relations department. He was appointed to this position in 2009. Garcia manages the college relations and creative services departments. Together he and his teams have garnered numerous awards for their innovative marketing and digital campaigns. Garcia earned an undergraduate degree in broadcast journalism from Southwest Texas State University and a graduate degree in communications from the University of the Incarnate Word. He has more than 36 years of experience in the public relations, communications, and marketing industries. Garcia is accredited with the Public Relations Society of America (PRSA) and is an award-winning public relations practitioner. In 2020, Garcia was honored with the Legacy Award for outstanding achievements in the public relations industry by the Houston Chapter of PRSA.
Roycelyn Bastian began her career at LSC-Kingwood in December 2009. As the communications manager, she promotes college programs to internal and external stakeholders. Bastian is the writer and editor of marketing publications, serves as the media contact for college-related inquiries, and is the liaison between the college and the public. She earned a Bachelor of Arts degree in Journalism/Public Relations from Sam Houston State University and a Master of Arts degree in Public Relations from Full Sail University. Prior to LSC-Kingwood, she worked as an award-winning journalist and managing editor for Houston Community Newspapers.
Web Content Design Manager
Rosendo Reyna started his career at LSC-Kingwood as an adjunct music instructor. In November 2012, he was hired full-time as the web content and design manager. Reynaís responsibilities include managing the website and overseeing various social media platforms. He also teaches guitar and music theory at the college. Reyna holds a bachelorís degree in Music from Texas A&M University-Corpus Christi, and two masterís degrees in guitar performance and music education from Southern Methodist University in Dallas.
Public Relations Coordinator
Argelia Maldonado started her career at LSC-Kingwood as the part-time college relations coordinator from 2010-2014. She returned to the college in November 2020 as the full-time media and publications coordinator. Maldonadoís responsibilities include overseeing daily and some long-term operations of the assigned area, managing the College Relationsí budget, social media, supplying promotional items, coordinating special events, monitoring and controlling resources such as office supplies and equipment needed within the department. She is fluent in Spanish and holds a bachelorís degree in Business Administration from the University of Guadalajara, Mexico. Maldonado has a strong financial background in her previous jobs at several banks, as manager at Hertz car rental, and 10 years working for American Airlines as a supervisor and administrative assistant.
Pam Clarke has a long history at LSC-Kingwood. As a student, she completed the digital publishing program and worked for several years to gain industry experience. With those skills, Clarke returned to LSC-Kingwood as the Designs in Print manager. For more than 20 years, she has mentored students as they gained real-world career experience by creating promotions and publications for campus programs and events. Clarke is also an adjunct professor in the Visual Communication department. Graphic design is a second career as she holds degrees in geology/geophysics. Clarke earned a bachelorís degree from State University College of New York at Geneseo and a masterís degree from the University of Iowa.
*Pam Clark manages LSC-Kingwoodís Designs and Print workforce program. This program is responsible for training students to enter in the graphic arts industry. Designs and Print works in collaboration with the College Relations Department to promote student clubs and activities.
LSC-Kingwood Creative Services
Manager, Creative Services
Jason Watson is the manager of Creative Services, a department under College Relations. A former student of Lone Star College and graduate of Texas A&M University, Watson oversees digital marketing, graphic design, video production, audio recording, photography, and all large format print projects associated with LSC-Kingwood. Through his creative direction, his team has won more than 30 nationally recognized awards since 2015. In his spare time, Watson is an active runner, animal shelter volunteer, golfer, and investor.
Jose Vela Jr.
Video Production Specialist
Jose Vela Jr. is the video producer for Creative Services. He was appointed to this position in 2014. Vela has more than 10 years of experience in video production and filmmaking. He holds a Bachelor of Arts degree in Communication with a Media Emphasis from Texas A&M University-Corpus Christi. In his time with the Creative Services team, Vela has won multiple accolades for his work, including a Silver Telly Award for his documentary on the effects of Hurricane Harvey on LSC-Kingwood.
Taylor Anderson is the graphic designer for the Creative Services department. With nearly a decade of experience in graphic and multimedia design, the four-time Lone Star College alumnus has won multiple awards for her work, including the Guide to Services book and the campusís online interactive viewbook. In addition to holding a certification in social marketing through Hootsuite, Anderson will graduate with a Bachelor of Arts degree in Graphic Design and Media Arts from Southern New Hampshire University in 2021.
Diana Sorensen is the photographer for Creative Services. Originally from Buenos Aires, Argentina, she studied secondary education teaching. Sorensen earned a Desktop Publishing certificate, an associate of arts degree, and an Associate of Applied Science degree in Visual Communications-Graphic Design from North Harris Montgomery Community College District. Sorensen has worked as the college photographer since 2002.
Alexis Ruiz Alvarado
Video Production Intern
Alexis Ruiz Alvarado is the intern assistant video producer for the Creative Services department. He joined the college department in the spring semester of 2019 and is entering his seventh year as a video producer. In his first year with the Creative Services department, Ruiz developed several promotional videos for the college and documented guest speakers who visited the campus. Ruiz is a current student in the Visual Communication Video and Post-Production Track and plans to graduate in 2021.