Videos come in many shapes and sizes, from a simple iPhone video all the way up to major Hollywood films. For most videos, there are too many moving parts to leave your process to chance.
Video production is more than simply pressing the record button on your video camera.
The process of creating a video from concept to completion consists of three phases: Pre-Production, Production and Post-Production. Phase one (Pre-Production) is where all the planning and coordination happens, phase two (Production) is when you capture all the elements that will be in your final video and phase three (Post-Production) is where all the elements get edited together and combined to create the final video.
The first step in the process of creating a video is all about preparation and setting the groundwork. During this phase, it's essential to do the planning, research, problem-solving, and organization necessary to set your video project up to be successful.
The pre-production phase includes:
It’s important to conduct a series of meetings. Again, this process will vary based on the team and the scope of your project, but here are some basics to help you get started.
The meetings are over, the preparation is complete. Now, it's time to have some fun! The production phase is where you capture all the interviews and footage for your video. This is the part where the story begins to come to life.
The production phase is where all the raw materials for your video will be captured. If you have specific visions, ideas, or visuals that you want to be included in the final product, be sure that you have clearly communicated that with your producer before the end of the production phase.
The production phase includes:
Especially if you are using an external video team, we recommend the primary point person is on location to act as the conduit between the video producer and your brand.
After the production phase is finished, the producer and editor go to work. During the post-production phase, your video production team will begin the process to organize, plan, and edit the actual video.
Your producer will carefully review all the footage and transcribe all of the interviews conducted. Then, they will assemble the story and the video editor does their magic to bring all the pieces together.
The production phase includes:
Your video production team will handle all the nuts and bolts of making your project come to life. So, just sit tight and wait for the magic to happen. This process takes some time and creativity, so don't expect that it will happen overnight.
Every production company will have different timelines for the post-production phase, but you can plan for it to take approximately 6-8 weeks unless another timeline has been discussed.
Once our video team has created a draft of the video project, it'll be time for your project point person and key stakeholders to step back into the mix:
At Multimedia Services our process is as follows:
Our goal is to make sure the video process goes as smooth as possible. Having the necessary information and good communication will bring you the best video product our team can offer.