Videos come in many shapes and sizes, from a simple iPhone video all the way up to major Hollywood films. For most videos, there are too many moving parts to leave your process to chance.
What is the video production process?
Video production is more than simply pressing the record button on your video camera.
The process of creating a video from concept to completion consists of three phases: Pre-Production, Production and Post-Production. Phase one (Pre-Production) is where all the planning and coordination happens, phase two (Production) is when you capture all the elements that will be in your final video and phase three (Post-Production) is where all the elements get edited together and combined to create the final video.
Explaining the Video Production Process
Phase One: Pre-Production
The first step in the process of creating a video is all about preparation and setting the groundwork. During this phase, it's essential to do the planning, research, problem-solving, and organization necessary to set your video project up to be successful.
The pre-production phase includes:
Production team/equipment needs
Itís important to conduct a series of meetings. Again, this process will vary based on the team and the scope of your project, but here are some basics to help you get started.
Fact Finding: Bring your company stakeholders and our video production team together to discuss the purpose, strategy, and goals for your video project and how it will be used after it is finalized. This is the part of the process where you'll want to communicate things like branding, target audience, and the tone and feel for the piece.
Pre-Production Meeting: This meeting is typically held between our Multimedia Services team and the primary point person for the project. Make sure to set the timeline, identify the characters, and finalize any location details. This meeting can be done over the phone or in person.
Site Visit (Optional): Depending on the complexity of the shoot, it can be helpful to do a site visit to your location, especially if neither the producer or videographer has seen it.
Shoot Preparation: Prior to showing up on-site for filming, our team will ensure that scripts have been reviewed and approved, interview questions discussed, characters are checked, schedule is finalized and locations are confirmed. All these details will help ensure that the production phase goes smoothly.
Phase Two: Production
The meetings are over, the preparation is complete. Now, it's time to have some fun! The production phase is where you capture all the interviews and footage for your video. This is the part where the story begins to come to life.
The production phase is where all the raw materials for your video will be captured. If you have specific visions, ideas, or visuals that you want to be included in the final product, be sure that you have clearly communicated that with your producer before the end of the production phase.
The production phase includes:
Setting up the sound/lighting/video equipment
Recording voiceovers (if they are needed for your project)
Capturing b-roll (extra footage that is used to support your story)
Especially if you are using an external video team, we recommend the primary point person is on location to act as the conduit between the video producer and your brand.
Phase Three: Post-Production
After the production phase is finished, the producer and editor go to work. During the post-production phase, your video production team will begin the process to organize, plan, and edit the actual video.
Your producer will carefully review all the footage and transcribe all of the interviews conducted. Then, they will assemble the story and the video editor does their magic to bring all the pieces together.
The production phase includes:
Logging the interviews
Producing the final story
Your video production team will handle all the nuts and bolts of making your project come to life. So, just sit tight and wait for the magic to happen. This process takes some time and creativity, so don't expect that it will happen overnight.
Every production company will have different timelines for the post-production phase, but you can plan for it to take approximately 6-8 weeks unless another timeline has been discussed.
Once our video team has created a draft of the video project, it'll be time for your project point person and key stakeholders to step back into the mix:
Initial approval and revisions: Once the initial version of the video is edited, it's time to review the work. Assuming there are some changes that need to be made, the revision process can begin. If you are a working with a video company, there may be a pre-defined number of revisions or hours set aside for revisions.
Final Delivery: Once the video is finalized and approved, it's time to export the video to its final format. All platforms (YouTube, Facebook, etc) have slightly different specifications for optimal video playback. This should be discussed thoroughly in the pre-production process.
Why is a video production process important?
Dependability: Whether you're shooting on location, in a studio, or in an office space there are a lot of moving pieces that have to come together. Does the time and place work for all members involved? How about actors or spokespeople? Identifying all of these details is crucial, and it is essential to do it in a logical, systematic fashion.
Predictable Timeline: Video production takes time. For anything more than an iPhone video, you don't just pick up a camera one day and have a video in your hands the next. So, how much planning time do you need before the shoot and how much editing time afterward? It's only guesswork unless you have a real process. An established and tested video process can help you go from an educated guess to an accurate prediction.
Fewer Revisions: When you nail down your objectives, discuss the details in pre-production, and then execute to match your vision, you shouldn't end up with many revisions at the end of your project. On the other hand, if you go through that whole project without a real process, you may end up with problems that require extra editing and time to resolve.
A Video Production Process Example:
At Multimedia Services our process is as follows:
Research: Understand stories and objectives
Pre-Production Meeting: Key messaging, identify audience, set timelines
Strategic Vision: Story identification, storyboarding, planning and shoot prep
Newsgathering: Shoot interviews and b-roll video
Content Creation: Logging, scripting, producing and editing
Content Review: Edits, revisions, approvals
Our goal is to make sure the video process goes as smooth as possible. Having the necessary information and good communication will bring you the best video product our team can offer.