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Business Administration AAS Degree: Marketing Specialization

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The business administration program prepares a diverse group of students to succeed as the future managers and leaders within our local communities. The program supports students’ needs to  acquire skills that will allow them to establish a career and/or become more productive in their current organizations. We are particularly committed to helping students become professionals who are capable of thinking critically, working in teams, utilizing technology, performing research, making decisions, and communicating ideas effectively in a global economy. 

An associate of applied science (AAS) in business administration with a marketing specialty emphasizes developing essential skills for students to be successful in entry-level marketing positions. The program helps students develop fundamental skills in advertising, consumer behavior, marketing, market research, promotions, and sales. Students are prepared for e-Commerce, entrepreneurship, retail and wholesale marketing. Individuals who are looking to advance their careers in marketing may opt to continue their education at the baccalaureate level. 

Graduation requirement

All students graduating with an AAS or level II certificate must complete LSCS Student Success Initiative (SSI) requirements. To determine your SSI status, see a college advisor.

The general education core will transfer to a variety of colleges and universities, and the degree will transfer in whole to some universities. Through articulation, some students may have earned college credit while in high school. Contact a counselor, division advisor, or faculty member at any college for specific information about articulation and to obtain the recommended sequencing of courses.

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Stackable Credentials

Credits earned in the Business Administration Certificate Level II: Marketing Specialization and Business Operations Certificate Level I programs may be applied to this degree.

First Year

First Semester Courses 15 Credits
BMGT 1309 Information and Project Management 3
BMGT 1327 Principles of Management 3
BMGT 2303 Problem Solving & Decision Making 3
BUSI 1301 Business Principles 3
HRPO 1311 Human Relations 3
Second Semester Courses 12 Credits
BCIS 1305 Business Computer Applications 3
SPCH 1321 Business and Professional Communication 3
MRKG 1301 Customer Relationship Management 3
MRKG 1302 Principles of Retailing 3
Third Semester Courses 6 Credits
MRKG 1311 Principles of Marketing 3
MRKG 2312 e-Commerce Marketing 3

Second Year

First Semester Courses 12 Credits
BUSI 1307 Personal Finance 3
MRKG 2333 Principles of Selling 3
MRKG 2348 Marketing Research & Strategies 3
MRKG 2349 Advertising & Sales Promotion 3
Second Semester Courses 15 Credits
MRKG 2380-or-MRKG 2388 Co-op Business Marketing Management I1-or-Internship: Business & Marketing Management1 3
ECON 2302 Microeconomics 3
Elective Math Elective2 3
Elective Creative Arts/Language, Philosophy, and Culture3 3
ENGL 1301 Composition & Rhetoric I 3
TOTAL Credit Hours for Business Administration AAS - Marketing Specialization: 60 Credits


  1. Capstone Course
  2. Suggested math elective, MATH 1314 College Algebra
  3. Choose from approved core course options listed in component areas Creative Arts/Language, Philosophy, & Culture found in the catalog
  4. Choose from the AAS Core

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Career Options

Median wage: $70,3381

Representative career titles and job positions for this program plan include:

  • Marketing Specialist2
  • Marketing Research Analyst2
  • Marketing Assistant2

Gainful Employment

The U.S. Department of Education requires colleges to disclose a variety of information for any financial aid eligible program that “prepares students for gainful employment in a recognized occupation."


  1. Wage data is based on annual salaries from Bureau of Labor Statistics, U.S. Department of Labor, Occupational Employment Statistics, 2016
  2. Position titles vary by employer and location.


Figuring out how to pay for college is one of the toughest parts of earning a degree but attending LSC is an affordable option for most students. Tuition rates are based on residency and you can get an estimate of your costs by using our LSC Tuition & Fees chart.

Average full-time tuition is $800 per semester.

Financial Aid

Financial aid helps students and their families pay for college. There are several types of financial aid available to LSC students and financial aid packages may include more than one type of award.

Learn More About This Program

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