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Business Administration AAS: Marketing Specialization Area

Business Meeting

Overview

Summary

The business administration program prepares a diverse group of students to succeed as the future managers and leaders within our local communities. The program supports students’ needs to acquire skills that will allow them to establish a career and/or become more productive in their current organizations. We are particularly committed to helping students become professionals who are capable of thinking critically, working in teams, utilizing technology, performing research, making decisions, and communicating ideas effectively in a global economy.

An associate of applied science (AAS) in business administration with a business management specialty emphasizes developing varied skills for a range of jobs in business management. The program focuses on management, human resources, operational and team building skills that are crucial to running a business. Students are prepared for a variety of roles that require critical thinking, decision-making, leadership, project management, problem-solving, and supervision. Individuals who are looking to advance their careers in management will gain a thorough understanding of the essentials of successful business practices.

The program offers three specialty areas: Business Management, Human Resources, and Marketing. The courses within each specialty area can be taken either as part of the degree program or to satisfy the requirements for a Level Two Certificate. Required credits of the Level One and Level Two certificate programs can be applied to the AAS degree's requirements.

The AAS in Business Administration will transfer to several four-year universities into most commonly a Bachelors of Applied Science degree. Contact a business faculty member at any LSC college to obtain specific information.

Graduation requirement

All students graduating with an AAS or level II certificate must complete LSCS Student Success Initiative (SSI) requirements. To determine your SSI status, see a college advisor.

The general education core will transfer to a variety of colleges and universities, and the degree will transfer in whole to some universities. Through articulation, some students may have earned college credit while in high school. Contact a counselor, division advisor, or faculty member at any college for specific information about articulation and to obtain the recommended sequencing of courses.

Printable Program Flyer

Contact

Please contact the Management and Marketing Department at your campus for more information.

First Year

First Semester Courses 15 Credits
BMGT 1309 Information and Project Management 3
BMGT 1327 Principles of Management 3
BMGT 2303 Problem Solving & Decision Making 3
BUSI 1301 Business Principles 3
HRPO 1311 Human Relations 3
Second Semester Courses 12 Credits
BCIS 1305 Business Computer Applications 3
SPCH 1321 Business and Professional Communication 3
MRKG 1301 Customer Relationship Management 3
MRKG 1302 Principles of Retailing 3
Third Semester Courses 6 Credits
MRKG 1311 Principles of Marketing 3
MRKG 2312 e-Commerce Marketing 3

Second Year

First Semester Courses 12 Credits
BUSI 1307 Personal Finance 3
MRKG 2333 Principles of Selling 3
MRKG 2348 Marketing Research & Strategies 3
MRKG 2349 Advertising & Sales Promotion 3
Second Semester Courses 15 Credits
MRKG 2380-or-MRKG 2388 Co-op Business Marketing Management I1-or-Internship: Business & Marketing Management1 3
ECON 2302 Microeconomics 3
Elective Math Elective2 3
Elective Creative Arts/Language, Philosophy, and Culture3 3
ENGL 1301 Composition & Rhetoric I 3
TOTAL Credit Hours for Business Administration AAS - Marketing Specialization: 60 Credits

Footnotes

  1. Capstone Course
  2. Suggested math elective, MATH 1314 College Algebra
  3. Choose from approved core course options listed in component areas Creative Arts/Language, Philosophy, & Culture found in the catalog
  4. See AAS degree requirements for course options.

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Career Options

Median wage: $65,0761

Representative career titles and job positions for this program plan include:

  • Marketing Specialist2
  • Marketing Research Analyst2
  • Marketing Assistant2

Gainful Employment

The U.S. Department of Education requires colleges to disclose a variety of information for any financial aid eligible program that “prepares students for gainful employment in a recognized occupation."

Footnotes

  1. Wage data is based on annual salaries from Bureau of Labor Statistics, U.S. Department of Labor, Occupational Employment Statistics, 2014
  2. Position titles vary by employer and location.

Tuition

Figuring out how to pay for college is one of the toughest parts of earning a degree but attending LSC is an affordable option for most students. Tuition rates are based on residency and you can get an estimate of your costs by using our LSC Tuition & Fees chart.

Average full-time tuition is $792 per semester.

Financial Aid

Financial aid helps students and their families pay for college. There are several types of financial aid available to LSC students and financial aid packages may include more than one type of award.