Instructional Media Assistance Center (IMAC)

Four hexagons in red, blue, yellow, and green appear on the left side. The following appears on the right: IMAC Instructional Media Assistance Center

The Multimedia Services department is housed in a state-of-the-art studio called the IMAC studio. The studio is a multi-functional area that utilizes audio, video and photography equipment and provide services for faculty, staff, students, and administrators. The word “Assistance” is what our studio and staff provides to our stakeholders. Whether it is testimonial or interviews, video production and editing, voice-over, screen-casting or podcasting, we provide our campus personal, transparent and efficient assistance to help them create digital media content to enhance their course or department.

What is Instructional Media Content?

Instructional media encompasses all the materials and physical means an instructor might use to implement instruction and facilitate students' achievement of instructional objectives. This may include traditional materials such as chalkboards, handouts, charts, slides, overheads, real objects, and videotape or film, as well newer materials and methods such as computers, DVDs, CDs, the Internet, and interactive video conferencing.

Why Use Instructional Media?

A good aid is like a window, it should not call attention to itself, it should just let in the light. In general, you should use media whenever, in your best judgment, it can facilitate learning or increase understanding of your material. Of course, communicating to facilitate learning can be a challenging process, often requiring creative efforts to achieve a variety of implicit instructional goals. The goals of using media can help achieve the following:

  • attracting attention
  • developing interest
  • adjusting the learning climate
  • promoting acceptance of an idea

Using instructional media will help you achieve your explicit and/or implicit goals. It is useful to apply the basic steps in the instructional development process to choose and apply the appropriate media. These basic steps are outlined below.

  • Review instructional goals, objectives, audience and instructional strategy
  • Determine the best medium for your lesson components
  • Search for and review existing media/materials
  • Adapt existing media/materials if necessary

Why Teach with Media to Enhance Teaching and Learning?

The use of media to enhance teaching and learning complements traditional approaches to learning. Effective instruction builds bridges between students' knowledge and the learning objectives of the course. Using media engages students, aids student retention of knowledge, motivates interest in the subject matter, and illustrates the relevance of many concepts. 

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